LIFT LEAGUE_____

MAKING A LOT SEEM LIKE A LITTLE FOR TRAINERS

ROLE: 
Lead Product Designer

GOAL:
_Redesign Lift League's existing app to support additional functionality and growing user needs

_Streamline client and content management flows

_Develop design patterns and reusable UI kit, including custom icons

Lift League is a desktop and mobile communication SaaS app for personal trainers to connect with their clients outside of regularly scheduled session times. It streamlines communication by centralizing all content - available in multiple formats including video, documents, and images - and messaging to one platform.

Working directly with a product manager and full-stack developer, I helped update the UI and experience of their existing app. My role included conducting user research, streamlining user flows, wireframing, prototyping for user interviews and developer handoff, creating design patterns and a UI kit, and ensuring design integrity through launch. Due to the mass amount of content and number of clients, I utilized contextual UI to organize the interface to simplify searching for, uploading, and sending content/messages.

Check out Lift League's branding here.

PROJECT NEEDS

1_ DESIGN FOR EXTREMES

The app has trainers with 50+ clients and 50+ pieces of content. 
= Limit amount of scrolling by using a table, narrowing items, using collapsable sections, accordion, or pagination

2_ SUPPORT A RANGE OF CONTENT FORMATS

The app supports videos, images, PDFs, documents, and plain text.
= Clear distinction in functionality (editing), allow ability to filter by type, and strong iconography

3_ BE ADAPTABLE

The app must adapt to forward looking features which will be built and added on an ongoing basis, including informing the trainer if tasks are done, bulk messaging multiple clients, and sharing content with peers.
= Use a modular layout that easily permits additional functionality

4_ FAST DEVELOPMENT

The client explicitly asked to avoid excessive animations and "things jumping up and down."
= Maintain a streamlined design approach that emphasizes legibility and simplicity