CENTRALIZING CONTENT AND COMMUNICATION TO ACHIEVE FITNESS GOALS
Lead Web and Brand Designer
_Design Lift League's website to clearly highlight the brand's value propositions and drive conversions
_Establish Lift League's branding kit, including logo, icons, and color schemes
Lift League is a desktop and mobile communication SaaS app for personal trainers to connect with their clients outside of regularly scheduled session times. It streamlines communication by centralizing all content - available in multiple formats including video, docs, and images - and messaging to one platform.
Working directly with the CEO and lead developer, I designed the logo, created and maintained brand guidelines and design patterns, made custom illustrations and icons, and designed a responsive website. To drive conversions on the marketing website, we used an easy, intuitive sign-up method and informed potential customers of the benefits and features clearly and concisely.
The wing logo came from rethinking what "lift" means in the fitness space - as opposed to utilizing images of weight training and gyms, the wing is a metaphor for growth, progression, and success: together with your trainer and Lift League, you can achieve your fitness goals.
Check out Lift League's app design here.