CREATING AN AUTHENTIC GO-TO FOR ALL THINGS ONLINE DATING
Responsive Web UI/UX Design
_Provide users with uplifting and engaging content on Zoosk's new blog
_Develop a new, refreshed brand suitable for a wide audience
_Provide readers with an easy, breezy browsing and reading experience
_Drive Zoosk sign-ups and provide data for advertisers and blog contributors
Zoosk is an online dating app that focuses on finding "like" and enjoying those genuine moments when you first meet someone, without the pressures and expectations of marriage. One of the customer-facing projects I worked on as a product designer is The Date Mix, Zoosk's very own blog and content site.
Prior to the redesign, the blog was an outdated Wordpress template, restricting contributors to a layout that didn't reflect the brand, utilizing mostly stock photos and cartoons. As Zoosk's in-house dating expert started to gain momentum on YouTube following her own rebranding (from corporate chic to your approachable, dependable friend downtown), we felt that the blog should follow suit to strengthen brand perception and maintain brand and visual cohesion.
Together with content strategists, developers, a PM, brand manager, and UX manager, I sought out to design a responsive website for The Date Mix, with the intent of solidifying Zoosk's position as a reliable source for dating and relationship content for its wide spectrum of users.
With The Date Mix only launching in the United States, we knew who our users were based on previous product user testing and marketing research. Our general demographic were:
_mostly in the Midwest
_not the most tech savvy of the bunch
_main social media outlet is Facebook
_have a genuine interest in dating and being successful at it!
Taking this knowledge, I built 6 personas to better understand The Date Mix's unique user base, their needs, and how we can directly serve them. They are categorized by people actively dating (and their varying dating styles/successes), people in a relationship, and non-daters (i.e. advertisers and blog contributors).